Pouty, luscious lips have long been desired by women. And while some would argue this is a cultural trend, scientific studies have shown that a woman’s lips are an unconscious indicator to men of her fertility. In fact, it has been shown through empirical research that a woman’s oestrogen levels determine both the size of her eyes and the fullness of her lips. On top of this, surveys conducted with men throughout the world have shown they find women with full lips to be more sexually attractive than those without.

It’s no wonder then that the lipstick, lip balm and lip gloss cosmetics industry is a multi billion dollar machine, and that now, with the development of new cosmetic technologies, that the range of methods for creating voluptuous lips out of thin or non-existent lips is so wide.

But with so many famous examples of ‘botched’ lip jobs and unrealistic ‘trout pouts’ out there, it can be hard to determine what works and what doesn’t. Here is your guide to the lip enhancement procedures that are out there, so you can make your own choice.

SoftForm implants

In years past, lip implants were created out of specially moulded gore-tex. These would then be inserted surgically into the lips for a transformed and -theoretically – permanent pout. Unfortunately, these implants would often suffer complications, become infected, absorb back into the body, or move. For these reasons, lip implants are now generally crafted from a product called SoftForm. This material is particularly effective because the material forms scar tissue on both ends and therefore won’t move.

But while implants may have been the only option in the past, there are now far less invasive and more natural alternatives.


With the rise in popularity of dermal fillers, so too has there been great success with injecting these fillers to create fuller sexier pouts. Just a few carefully placed injections by a highly trained cosmetic physician and your lips will be sexily smooth and pouty in minutes without a single stitch or scalpel in sight.

Fat Injection

With great advances being made in fat transfer technology, injecting fat in the place of implants or Dermal fillers is becoming safer and more effective than ever before. This process sees a physician harvest fat from another part of the body via liposuction then inject it carefully into the lip to create a totally natural, fuller look. Unfortunately, however, this procedure is not reversible, which means if something goes wrong or the results weren’t what you asked for, it is difficult to impossible to undo the injections.

Anti Wrinkle Injections

For those with a ‘pursed’ tight looking lip with tiny wrinkles surrounding the lip line, Anti Wrinkle Injections can be a great option. Not only does a series of highly targeted Anti Wrinkle injections eliminate troublesome wrinkles, but, once these creates have been relaxed, volume is restored organically to the lips, giving them a totally natural restored fullness. Injections on the sides of the mouths can also give them a slight lift, reversing the ‘sad’ appearance lips often get as we age.