A new statistic has just been released revealing that it is estimated that in the US by 2015 the market for anti-ageing products will increase from $80 billion currently to over $114 billion. To a large extent this is driven by the baby boomer generation, desperate to maintain their youth, whatever the cost.

Unfortunately, however, this $114 billion is represented not only by procedures and products that actually work, but also by a variety of overpriced, over the counter ‘miracle’ creams, expensive hormone replacement courses and a hundred totally baseless scientific anti-ageing solutions.

So for the baby boomer generation, what are the procedures that work, and give you the most value for money without painful surgery and unnecessary down time.

Anti-ageing For Those in the Know

When it comes to anti-ageing techniques, there is simply no substitute for adequate sleep, quitting smoking, eating a healthy diet, and wearing sunscreen every day. But for regardless of how healthy you are, as we age we tend to show it in one way or another, be it through fine lines, wrinkles, sagging skin, hollow eyes, or lumps bumps and rolls of unwanted fat.

So when it comes reducing or eliminating these signs there are a few key cosmetic techniques that give you results you want, with as little downside as possible.

Fine Lines and Wrinkles

When it comes to reducing fine lines and wrinkles, there are a lot of extremely expensive creams and tonics sold over the counter at department stores when a simple vitamin A cream (containing retinol) and daily sunscreen will do a better job at a fraction of the price.

Anti Wrinkle Injections

For the baby boomer with crows’ feet and pronounced wrinkles, however, anti wrinkle injections work to harmlessly relax the specific muscles around these areas for up to three-four months, reducing fine lines and wrinkles in the process. When it comes to anti-wrinkle treatment, there is simply no cream, be it $10, $150 or $400 that has the same effectiveness.

For more embedded wrinkles and creases, especially around the lips, nose and forehead, there is another anti-ageing method that makes the perfect complement to Anti Wrinkle Injection. This method uses what are known as Dermal Fillers.

Dermal Fillers

Dermal fillers are made up of a substance found occurring naturally in your body. A highly skilled cosmetic physician can inject tiny amounts of these fillers below the skin to plump out deep-set wrinkles.

Even better, dermal fillers are not just confined to wrinkles, they can be used to reduce or eliminate the appearance of dark circles and hollowness around the eyes, plump out sagging or sunken cheeks. These fillers can even be used to plump thinning lips.

Body Contouring

Finally, for many boomers, who have noticed that time has added bumps and lumps of unwanted fat to their otherwise pleasing physiques, there is a new, non-invasive technique that is the perfect substitute for liposuction and other more invasive body contouring procedures…


Coolsculpting, developed at Harvard University by renounced cosmetic technology company Zeltiq, is a process that uses ultra cool temperatures, targeted to specific parts of the body, to literally freeze the fat dead. After just one treatment, these dead fat cells are eliminated naturally by your body, which means over the coming weeks you can watch your love handles, beer belly or post-pregnancy paunch disappear before your eyes.

In Summary

Before undergoing any of these procedures, however, it is always best to do your research, and find a trusted, qualified and experienced cosmetic physician to carry out any treatments. After all, once you start enjoying the results, you’ll be glad you did.