According to a leading British plastic surgeon, more women are opting for liposuction to look good in their activewear.
Rajiv Grover of the British Association of Aesthetic Plastic Surgeons, says liposuction procedures in the UK have increased by 12% in a year. It’s the fastest growing area of cosmetic surgery and we’re seeing similar trends in Australia.
In fact, Australians spend approximately $1 billion each year on cosmetic treatments like liposuction. According to the Australian College of Cosmetic Surgery(ACCS) over 30,000 liposuction procedures are performed annually with women making up the large majority of clients.
Why the rise in popularity?
“The rise comes at a time where a fashion trend for women is athleisure clothing, showing what kind of physique you have rather than covering up,” Mr Grover tells BBC News.
‘Athlesiure’ or activewear includes compression garments and figure-hugging items suitable for exercising such as leggings, crop tops, sports bras and singlets.
Activewear is a huge business worth billions around the globe. It’s largely fuelled by popular social media influences and celebrities like Kim Kardashian, Kylie Jenner and activewear brand owner, Kate Hudson.
No longer is activewear reserved for the gym. It’s become a socially acceptable fashion choice with women wearing sports attire shopping, to cafes and school pickups. In a study by Roy Morgan, Australians spent $1.5 billion on ‘athlesiure’ in the year 2016 alone. With a growing number of brands in this space, the figure has no doubt increased substantially.
Looking good in their activewear
With a growing trend for women to wear activewear whether exercise is involved or not, more are turning to plastic surgery treatments such as liposuction, tummy tuck, BBL and breast augmentation, to look good in their clothing.
“The rise comes at a time where a fashion trend for women is athleisure clothing, showing what kind of physique you have rather than covering up,” Grover tells BBC News.
While liposuction is an effective tool to help contour and refine a person’s figure, as seen with Cardi B and her post-baby liposuction, it’s not a weight loss tool.
At Cosmos Clinic, we encourage healthy eating and regular exercise (in activewear, of course) to achieve a healthy weight and to maintain liposuction results post surgery.
If you are interested in improving your appearance in activewear, take a look at Cosmos Clinic’s info page to learn more about cosmetic surgery options for you.